{"id":11836,"date":"2018-09-16T11:49:51","date_gmt":"2018-09-16T09:49:51","guid":{"rendered":"https:\/\/janinegollub.com\/portfolio\/ottocareer-website\/"},"modified":"2022-06-25T11:40:57","modified_gmt":"2022-06-25T09:40:57","slug":"ottocareer-website","status":"publish","type":"portfolio","link":"https:\/\/janinegollub.com\/en\/portfolio\/ottocareer-website\/","title":{"rendered":"OTTO Career Website"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Client<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tOTTO<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Agency<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tHEIMAT Berlin<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Job<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tLEAD UX DESIGN<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Link<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t
\n\t\t\t\tZum Auftritt<\/a>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

relaunch of the career website for the online retailer OTTO to recruit employees in the areas of IT, e-commerce and online marketing. <\/span><\/h2><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t
\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

Challenge<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

OTTO’s appeal among the mentioned specialist areas was definitely low. In a highly courted market, where Zalando, Google, Apple definitely seem more attractive, the aim was to make the competence in the technology sector clear and to reach the target group with specialist content and lectures. <\/span>A new service-oriented<\/span> career website should address the target group and guide them through the application process in the best possible way.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t
\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

Solution<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The task was to develop an intuitive job board. Target group-specific entry points, the possibility to view the status of the application process at any time, direct contact persons and one-click applications prove that OTTO’s RED4 team can do digital. Pictures, interviews and statements of the employees additionally ensure that Otto was able to position itself as an authentic employer and pioneer in online retail. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t
\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

Methods and approach<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Extensive research on the user behaviour of applicants and job seekers. Elaborate on the use of target group entry points to better tailor services and information to target groups.
Creation and elaboration of personae, sitemap, user stories, wireframes, workshops, prototypes, testing, fine specification for development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Know the needs of applicants and potential employees. <\/p>\n","protected":false},"featured_media":11608,"menu_order":30,"template":"","meta":{"_pt_project_description":"","_pt_centered_description":false,"_pt_show_tags":true,"_pt_project_meta_one_label":"Date","_pt_project_meta_one_value":"","_pt_project_meta_two_label":"Client","_pt_project_meta_two_value":"","_pt_project_meta_three_label":"Agency","_pt_project_meta_three_value":"","_pt_project_link_text":"Launch Website","_pt_project_link_url":""},"portfolio_cats":[],"portfolio_tags":[],"class_list":["post-11836","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","pth-projects__item"],"yoast_head":"\nUX Design for OTTO Career Website – Janine Gollub<\/title>\n<meta name=\"description\" content=\"UX design for Otto's career website to recruit employees in the areas of IT, e-commerce and online marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/janinegollub.com\/en\/portfolio\/ottocareer-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX Design for OTTO Career Website – Janine Gollub\" \/>\n<meta property=\"og:description\" content=\"UX design for Otto's career website to recruit employees in the areas of IT, e-commerce and online marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/janinegollub.com\/en\/portfolio\/ottocareer-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Janine Gollub\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-25T09:40:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/janinegollub.com\/wp-content\/uploads\/2018\/09\/Teaserbild-Otto@2x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"588\" \/>\n\t<meta property=\"og:image:height\" content=\"588\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/portfolio\\\/ottocareer-website\\\/\",\"url\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/portfolio\\\/ottocareer-website\\\/\",\"name\":\"UX Design for OTTO Career Website – Janine Gollub\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/portfolio\\\/ottocareer-website\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/portfolio\\\/ottocareer-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/janinegollub.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/Teaserbild-Otto@2x.jpg\",\"datePublished\":\"2018-09-16T09:49:51+00:00\",\"dateModified\":\"2022-06-25T09:40:57+00:00\",\"description\":\"UX design for Otto's career website to recruit employees in the areas of IT, e-commerce and online marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/portfolio\\\/ottocareer-website\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/janinegollub.com\\\/en\\\/portfolio\\\/ottocareer-website\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/portfolio\\\/ottocareer-website\\\/#primaryimage\",\"url\":\"https:\\\/\\\/janinegollub.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/Teaserbild-Otto@2x.jpg\",\"contentUrl\":\"https:\\\/\\\/janinegollub.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/Teaserbild-Otto@2x.jpg\",\"width\":588,\"height\":588},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/portfolio\\\/ottocareer-website\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/janine-gollubdirector-ux-design-freelance\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OTTO Career Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/\",\"name\":\"Janine Gollub\",\"description\":\"Director UX Design Freelance\",\"publisher\":{\"@id\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/#\\\/schema\\\/person\\\/8740173e2a493925ed953c29e2f9077b\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/janinegollub.com\\\/en\\\/#\\\/schema\\\/person\\\/8740173e2a493925ed953c29e2f9077b\",\"name\":\"Janine Gollub\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/087e761f752bfcc5a483298229cb33e837e2390b37d60c1751480367a509c8f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/087e761f752bfcc5a483298229cb33e837e2390b37d60c1751480367a509c8f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/087e761f752bfcc5a483298229cb33e837e2390b37d60c1751480367a509c8f3?s=96&d=mm&r=g\",\"caption\":\"Janine Gollub\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/087e761f752bfcc5a483298229cb33e837e2390b37d60c1751480367a509c8f3?s=96&d=mm&r=g\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UX Design for OTTO Career Website – Janine Gollub","description":"UX design for Otto's career website to recruit employees in the areas of IT, e-commerce and online marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/janinegollub.com\/en\/portfolio\/ottocareer-website\/","og_locale":"en_US","og_type":"article","og_title":"UX Design for OTTO Career Website – Janine Gollub","og_description":"UX design for Otto's career website to recruit employees in the areas of IT, e-commerce and online marketing.","og_url":"https:\/\/janinegollub.com\/en\/portfolio\/ottocareer-website\/","og_site_name":"Janine Gollub","article_modified_time":"2022-06-25T09:40:57+00:00","og_image":[{"width":588,"height":588,"url":"https:\/\/janinegollub.com\/wp-content\/uploads\/2018\/09\/Teaserbild-Otto@2x.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/janinegollub.com\/en\/portfolio\/ottocareer-website\/","url":"https:\/\/janinegollub.com\/en\/portfolio\/ottocareer-website\/","name":"UX Design for OTTO Career Website – Janine Gollub","isPartOf":{"@id":"https:\/\/janinegollub.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/janinegollub.com\/en\/portfolio\/ottocareer-website\/#primaryimage"},"image":{"@id":"https:\/\/janinegollub.com\/en\/portfolio\/ottocareer-website\/#primaryimage"},"thumbnailUrl":"https:\/\/janinegollub.com\/wp-content\/uploads\/2018\/09\/Teaserbild-Otto@2x.jpg","datePublished":"2018-09-16T09:49:51+00:00","dateModified":"2022-06-25T09:40:57+00:00","description":"UX design for Otto's career website to recruit employees in the areas of IT, e-commerce and online marketing.","breadcrumb":{"@id":"https:\/\/janinegollub.com\/en\/portfolio\/ottocareer-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/janinegollub.com\/en\/portfolio\/ottocareer-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/janinegollub.com\/en\/portfolio\/ottocareer-website\/#primaryimage","url":"https:\/\/janinegollub.com\/wp-content\/uploads\/2018\/09\/Teaserbild-Otto@2x.jpg","contentUrl":"https:\/\/janinegollub.com\/wp-content\/uploads\/2018\/09\/Teaserbild-Otto@2x.jpg","width":588,"height":588},{"@type":"BreadcrumbList","@id":"https:\/\/janinegollub.com\/en\/portfolio\/ottocareer-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/janinegollub.com\/en\/janine-gollubdirector-ux-design-freelance\/"},{"@type":"ListItem","position":2,"name":"OTTO Career Website"}]},{"@type":"WebSite","@id":"https:\/\/janinegollub.com\/en\/#website","url":"https:\/\/janinegollub.com\/en\/","name":"Janine Gollub","description":"Director UX Design Freelance","publisher":{"@id":"https:\/\/janinegollub.com\/en\/#\/schema\/person\/8740173e2a493925ed953c29e2f9077b"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/janinegollub.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/janinegollub.com\/en\/#\/schema\/person\/8740173e2a493925ed953c29e2f9077b","name":"Janine Gollub","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/087e761f752bfcc5a483298229cb33e837e2390b37d60c1751480367a509c8f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/087e761f752bfcc5a483298229cb33e837e2390b37d60c1751480367a509c8f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/087e761f752bfcc5a483298229cb33e837e2390b37d60c1751480367a509c8f3?s=96&d=mm&r=g","caption":"Janine Gollub"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/087e761f752bfcc5a483298229cb33e837e2390b37d60c1751480367a509c8f3?s=96&d=mm&r=g"}}]}},"_links":{"self":[{"href":"https:\/\/janinegollub.com\/en\/wp-json\/wp\/v2\/portfolio\/11836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/janinegollub.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/janinegollub.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":6,"href":"https:\/\/janinegollub.com\/en\/wp-json\/wp\/v2\/portfolio\/11836\/revisions"}],"predecessor-version":[{"id":11855,"href":"https:\/\/janinegollub.com\/en\/wp-json\/wp\/v2\/portfolio\/11836\/revisions\/11855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/janinegollub.com\/en\/wp-json\/wp\/v2\/media\/11608"}],"wp:attachment":[{"href":"https:\/\/janinegollub.com\/en\/wp-json\/wp\/v2\/media?parent=11836"}],"wp:term":[{"taxonomy":"portfolio_cats","embeddable":true,"href":"https:\/\/janinegollub.com\/en\/wp-json\/wp\/v2\/portfolio_cats?post=11836"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/janinegollub.com\/en\/wp-json\/wp\/v2\/portfolio_tags?post=11836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}