{"id":12070,"date":"2020-07-27T22:39:39","date_gmt":"2020-07-27T20:39:39","guid":{"rendered":"https:\/\/janinegollub.com\/portfolio\/ber-berlin-brandenburg-airport\/"},"modified":"2026-03-12T19:57:06","modified_gmt":"2026-03-12T18:57:06","slug":"ber-berlin-brandenburg-airport","status":"publish","type":"portfolio","link":"https:\/\/janinegollub.com\/en\/portfolio\/ber-berlin-brandenburg-airport\/","title":{"rendered":"BER Berlin Brandenburg Airport"},"content":{"rendered":"\t\t
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Client<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tFlughafen Berlin Brandenburg Gmbh<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Website for Berlin Brandenburg Willy Brandt Airport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Task<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Together with the digital team of the corporate communications department of Flughafen Berlin Brandenburg GmbH, the task was to develop two new platforms for BER Airport – one platform for all travellers and one platform for all corporate topics. The concept and design were to be modular enough to form a design system and thus enable further products to be designed for the airport company in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Challenge<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Despite the passenger guidance system and all the service points, customers still experience a lack of orientation and misunderstandings about the services and processes. This poses ever new challenges for the airport staff, as many people with a wide variety of experience levels of all ages encounter a complex system. A system with a wide variety of stations and processes – from check-in options to checking in bulky baggage, searching for parking spaces, security checks, gates, boarding, baggage check-in and check-out, customs checks and much more. “Where do I go now?”, “Where do I drop off the bulky luggage?”, “How do I get to my gate?”. These and endless other questions lead to many uncertainties, challenges in passenger control and, of course, a high volume of traffic at the information desks. Especially at busy times, the passenger volume must be supported by the best possible balanced guidance system both at the airport itself and in digital form at all times to support the processes at the airport. Passengers should be able to view up-to-date, consistent data and information on flight status at all times and receive immediate assistance in the event of problems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Partners and investors should be able to find the information they need quickly and intuitively. Journalists need reliable sources and materials for their research and want to be able to compile them quickly and easily. Neighbours and residents want to be informed about aircraft movements and current events and get in touch with contact persons. In addition, the career section was to present the company as a close employer and present the diverse jobs and development opportunities within the airport company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PREVIOUS WEBSITE<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This was both structurally and conceptually outdated and in need of UX and UI improvement due to too much nesting of content and wasted space through repetition of menu levels. Users often could not find the information they needed. One reason for this was that there was only one platform for all target groups from the traveller and corporate sectors. The user interface of the flight search function was also outdated and no longer sufficiently geared to the requirements of today’s user habits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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TWO WEBSITES<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Due to the completely different target groups with different needs, we agreed early on to divide the site into two platforms: One website for all travellers to, from and about BER and one website for all corporate topics (real estate, partners, airlines, processes, careers and much more).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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THE MISSION<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FOR TRAVELLERS<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It was already clear to us in the strategy phase that we did not want to simply be an information provider with the new platform for travellers. The new platform should be more than a mere retrieval point of generic information. We wanted to create real added value, i.e. services that help international users to concentrate fully on their journey and that respond to their needs. By always providing up-to-date information, travellers should be directly given a sense of security so that they can be relaxed on their journeys via, from and to BER. The core question and mission for our target group “travellers” was therefore:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\tHow can we develop a digital guide that offers travellers and those around them (e.g. drop off) the best possible orientation in order to travel in a relaxed manner?\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The connection between the airport building, the place where the users are and their digital device was important to us. Pictograms, the passenger guidance system, the arrangement and the type of orientation should also be reflected in the digital space. The characteristics of the airport should be digitally reflected and clearly recognisable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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FOR CORPORATE<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since partners, investors, neighbours, the press and job seekers need completely different information and services to facilitate their work, we consider these target groups separately. They are looking for well-prepared data and information and often have little time for this. The core question or mission for these target groups was therefore:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\tHow do we manage to provide a digital platform so that interested parties can access relevant information and data\/documents from FBB GmbH in an easily accessible and memorable way?\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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GOALS FOR THE DEVELOPMENT - DESIGN SYSTEM<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Starting from the platform as the maximum expression of all possibilities, both in terms of components and technical conditions, the system should be designed in such a modular way that further pages and products can be designed and developed with it at any time. As a result, all trades were required to recognise synergies and react very flexibly to changes, while always adhering to fundamental principles and functional patterns. The biggest challenge here was flexibility, as external and technical circumstances can change quickly. Without many iteration stages in the implementation, the concept and design should be directly realisable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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APPROACH<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE RESEARCH-PHASE<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Using web analytics and an extensive analysis of the largest airports and airline websites worldwide, we were able to carry out detailed elaborations of proto-personas and user journeys at an early stage, including the regular passenger surveys at Tegel and Sch\u00f6nefeld airports. The completely different needs of the users became clear – from barrier-free travel, travel with children, transfer travel to purely business or tourist travel. In the research phase, we applied the following methods and took additional measures: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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