{"id":21144,"date":"2025-06-30T15:02:36","date_gmt":"2025-06-30T13:02:36","guid":{"rendered":"https:\/\/janinegollub.com\/?post_type=portfolio&p=21144"},"modified":"2026-03-16T10:22:11","modified_gmt":"2026-03-16T09:22:11","slug":"retresco-ai-content-assistant-rewrite","status":"publish","type":"portfolio","link":"https:\/\/janinegollub.com\/en\/portfolio\/retresco-ai-content-assistant-rewrite\/","title":{"rendered":"retresco – AI Content Assistant – rewrite"},"content":{"rendered":"\t\t
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Client<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tretresco gmbh<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tZum Auftritt<\/a>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The AI editorial assistant for better texts and optimized content workflows<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"turn<\/figure><\/div>
\"Provide<\/figure><\/div>
\"compare<\/figure><\/div>
\"acess<\/figure><\/div>
\"Efficiently<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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MISSION<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TASK<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The idea was to develop a digital product that could automate content production processes in publishing houses, media companies and editorial offices thanks to the use of large language models. When creating texts, this product should preserve the style, tonality and quality of the sender through good prompt engineering and be tailored to the target group and target channels. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Challenge<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Content production in large publishing and media houses, for example, is faced with the challenge of constantly producing high-quality texts that meet the specific requirements and style of the respective publication. The texts not only have to be produced quickly, but also in large quantities and distributed to the various target groups. Traditionally, this requires a lot of time and resources, as each text has to be created, checked and optimized individually. In addition, the process is often inconsistent, as different editors apply different styles and quality standards. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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GOAL<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We set ourselves the goal of developing a tool that could standardize and automate this process while maintaining high quality standards. The aim was to create a product that uses the latest technological innovations and gives prompt engineers the opportunity to create prompts and prompt chains to make them available internally to their own editors \u2013 always in the style and tone of the company, always tailored to the target group and channels. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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APPROACH<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UX AND UI-DESIGN<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By means of user research, wireframing, design processes, prototyping, the development of user stories and user journeys, the implementation of UX tests and surveys of beta users, a tool was developed that can already be used in large editorial offices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Together in a large team from the areas of UX design, UI design, backend, frontend, QA and specialists from the fields of computational linguistics, natural language processing and machine learning, a product was developed that includes the following functions and features:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CHOICE OF THE LLM
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Various large language models, such as those from OpenAI, are used to completely automate text creation and rewriting for the various target channels of texts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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INTUITIVE USER INTERFACE<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A user-friendly interface design ensures that the product is easy and intuitive to use. Regular surveys and interviews with users help to adapt the product to changing needs. The original text can be compared with the generated output at any time. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Compare\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CUSTOMIZED PROMPTS<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prompt engineers can quickly and efficiently create customized, company-specific prompts and prompt chains, categorize them, version them and manage them in their own library. This means that the prompts and prompt chains are always available to editors for their own work. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Provide\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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API<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rewrite can be integrated into content workflows and editorial systems via API. Repetitive creation processes can be automated and the style and quality of texts can be standardized. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SEO AND SOCIAL MEDIA OPTIMIZATION<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The generated texts can be optimized for search engines and social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LANGUAGES<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Regardless of the language in which the source text is available, it can be translated into all common languages. Cultural nuances are taken into account. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CITATION PRESERVATION<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Original quotations can be retained on request. If the source text contains original quotations or passages that need to be copied one-to-one into the final text, these can be retained even after rewriting. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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TEXT LENGTHS ACCORDING TO REQUEST<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Exact text lengths can be defined, allowing source texts to be shortened or stretched as required.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CHAT-HISTORY<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The individual chats are saved automatically and can be called up again at any time.

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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RIGHTS AND ROLE MANAGEMENT<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Role management enables the targeted administration of prompt engineers, editors and admins and assigns them specific rights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CONCLUSION<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SUMMARY
\n<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the new digital product AI Content Assistant rewrite from retresco, texts can be rewritten, adapted and output in the style, quality and tonality of the sender in a completely automated process thanks to the use of large language models and prompt engineering.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Client retresco gmbh Job Director Product design Link Zum Auftritt The AI editorial assistant for better texts and optimized content…
Details »<\/a><\/p>\n","protected":false},"featured_media":21125,"menu_order":0,"template":"","meta":{"_pt_project_description":"","_pt_centered_description":false,"_pt_show_tags":true,"_pt_project_meta_one_label":"Date","_pt_project_meta_one_value":"","_pt_project_meta_two_label":"Client","_pt_project_meta_two_value":"","_pt_project_meta_three_label":"Agency","_pt_project_meta_three_value":"","_pt_project_link_text":"Launch Website","_pt_project_link_url":""},"portfolio_cats":[],"portfolio_tags":[],"class_list":["post-21144","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","pth-projects__item"],"yoast_head":"\nretresco - AI Content Assistant - rewrite – Janine Gollub<\/title>\n<meta name=\"description\" content=\"With Rewrite by retresco, publishers and editorial teams can automate their content production using LLM and prompt engineering \u2013 to produce high-quality texts tailored to specific target audiences and channels, in the sender\u2019s own style.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/janinegollub.com\/en\/portfolio\/retresco-ai-content-assistant-rewrite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"retresco - 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