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RELAUNCH OF THE WEBSITE FOR GORE-TEX
GORE-TEX’s innovative technologies offer outdoor sports enthusiasts the perfect protection against wet, wind and hypothermia.
Challenge
The waterproof and at the same time breathable GORE-TEX functional textiles were not only to gain awareness in the B2B sector, but this time also in the B2C sector, but above all to be understood. GORE-TEX’s technologies, many years of expertise, elaborate testing conditions and unique testing facilities should be at the forefront.
Goal
Behind every product are very specific technological developments. Understanding this and finding the right clothes for oneself was the focus of the development of the new platform.
Methods and approach
Target group interviews. Analysis and evaluation of previous user behaviour. Strategy for setting the company’s goals and derivations for implementation. Restructuring and complete revision of the content based on the data and analyses obtained, sitemap, improvement of the user experience.
