About

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What drives me?
The need to develop user experiences of digital products and services. From the beginning, I put the users at the centre. Through good research, I recognise the important insights and needs. I question things and turn them upside down. Using wireframing, a systemic approach, prototyping and various testings, I develop the best possible product together with the team.

Résumé

Projects (employed as an external consultant)

ZDF
Aug 2020 to current
Director of User Experience Design, Design System Specialist (employed as an external cunsultant)
Project: ZDF DetLines – The Design System for the ZDF-Mediathek products.
Partner/Agency: Endava (former Exozet)
Development of a design system for all ZDF-Mediathek products.
The design system is designed according to the Atomic Design approach, so that further products can be developed efficiently at any time and providing users with a consistent user experience across all playout channels: From Website to mobile apps, Smart TV to HbbTV.
Skills/Tools: UX Design, Zeroheight, Figma, Design System, Atomic Design, Accessibility, A11Y
Case-Study

retresco GmbH
Oct 2023 to current
Director of User Experience Design (employed as an external cunsultant)
Products: Textengine.io and Rewrite
textengine.io: “textengine.io helps you transform your structured data into high-reach copy in the blink of an eye. This AI-based platform provides you with 360-degree support for efficient content generation processes, including features for unique creative output, linguistic analysis, and automatic translation into European and Asian languages.”
Skills/Tools: LLM, NLG, Figma, Generative AI, GPT models, ChatGPT, Prompt Engineering, UX Design
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Rewrite: Rewrite texts in real time and across channels for different target groups. Create, categorise and refine your own prompts, which are centrally available to your team and can be further developed at any time. Users are provided with prompts that have been tested and regularly optimised to suit their industry and text requirements.
Skills/Tools: LLM, NLG, Figma, Generative AI, GPT models, ChatGPT, Prompt Engineering, UX Design
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nenna.ai
Feb 2024 to current
Director of User Experience (employed as an external consultant)
Product: nenna.ai
“nenna.ai isn’t just about harnessing the power of generative AI; it’s about doing so responsibly and securely. nenna.ai ensures the highest standards of data security and client privacy. Transform your business with AI’s potential, minus the risks.“
Skills/Tools: Generative AI, LLM, Figma, UX Design
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BER – Berlin Brandenburg Willy Brandt Airport
Feb 2019 – Oct 2020
Director of User Experience (employed as an external consultant)
Project: Website for Berlin Brandenburg Willy Brandt Flughafen – BER
Digital
Partner/Agency: Endava (former Exozet)
Together with the digital team of the corporate communications department of Flughafen Berlin Brandenburg GmbH, the task was to develop two new platforms for BER Airport – one platform for all travellers and one platform for all corporate topics. The concept and design were to be modular enough to form a design system and thus enable further products to be designed for the airport company in the future. The concept and design were to be modular enough to form a design system and thus enable further products to be designed for the airport company in the future.
Skills/Tools: Design Thinking, UX Design, Atomic Design, Accessibility, A11y
Case-Study

Audi Business Innovation GmbH
Nov 2018 – Jun 2021
Director of User Experience (employed as an external consultant)
Projects: Content Audi, Dealer Frontend
Partner/Agency: Endava (former Exozet)
UX design for various services and applications for car dealers and agencies, as well as for internal use at Audi.
Skills/Tools: Sketch, Design System, Service Design, UX Design

PAYONE
Jan 2018 – Jul 2018
Director of User Experience (employed as an external consultant)
Project: PAYONE (former BS PAYONE) Omnichannel Payment, Website
Partner/Agency: Endava (former Exozet)
Case-Study

Gore-Tex
Jan 2018 – März 2018
Director User Experience (employed as an external consultant)
Partner/Agency: AKQA
Project: Relaunch of the Website for Gore-Tex
Case-Study

Deutsche Bahn
Aug 2017 – Jan 2018
Director of User Experience (employed as an external consultant)
Partner/Agency: DAYONE
Project: UX Research, UX Design Prototype/MVP for the Deutsche Bahn

DEBA Deutsche Employer Branding Akademie (GmbH)
Jan 2017 – Aug 2017
Director of User Experience (employed as an external consultant)

Co-Founder

2022 Climbing Perch UG: We design and implement digital services and products.

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Permanent Jobs and Education

Sep 2015 – Jan 2017Senior UX Designer at Experience One (former NOLTELAUTH GmbH), Berlin
Oct 2013 – Aug 2015 UX Designer/Senior UX Designer at HEIMAT Werbeagentur GmbH Vertikal (Digital Department), Berlin
Apr 2011 – Sep 2013 Junior UX Designer and Copywriter at Razorfish GmbH, Berlin
Okt 2004 – Jan 2011 Studium Kommunikationsdesign at the Folkwang University Essen

Trainings

Apr 2024 – Generative AI: Prompt Engineering Basics at IBM (Coursera)
Jan 2024 – AI For Everyone at DeepLearning.AI (Coursera)
Jul 2023 – Figma Workflow Masterclass by Christine Vallaure (Smashing Magazine)
Feb 2021 – Creating and Maintaining Successful Design Systems
by Brad Frost (Smashing Magazine)
Dez 2019 – Python Data Structures at Coursera
Nov 2019 Programming for Everybody (Getting Started with Python) at Coursera
May 2018 Certified Scrum Product Owner (CSPO Scrum Alliance)
Nov 2017 – Jan 2018 Front-End Developer Track at Google/Udacity,
Nov 2016 Communication Training at Les Enfants Terrible, Lecturer: Marion King
Jul 2015 Axure Advanced at eparo GmbH in Hamburg
Jun 2013 Master Class of the Texterschmiede, Hamburg, Lecturers: Alexander Baron and Michael Matthiass
Apr 2012 Gamification-Training, Lecturer: Sebastian Deterding, Tribal DDB, Hamburg
Feb 2012 Gamewriting and Interactive Storytelling, Workshop Lecturer: Nico Nowarra, Berlin

Awards

There was also

Recognition