OTTO’s appeal among the mentioned specialist areas was definitely low. In a highly courted market, where Zalando, Google, Apple definitely seem more attractive, the aim was to make the competence in the technology sector clear and to reach the target group with specialist content and lectures. A new service-oriented career website should address the target group and guide them through the application process in the best possible way.
The task was to develop an intuitive job board. Target group-specific entry points, the possibility to view the status of the application process at any time, direct contact persons and one-click applications prove that OTTO’s RED4 team can do digital. Pictures, interviews and statements of the employees additionally ensure that Otto was able to position itself as an authentic employer and pioneer in online retail.
Methods and approach
Extensive research on the user behaviour of applicants and job seekers. Elaborate on the use of target group entry points to better tailor services and information to target groups.
Creation and elaboration of personae, sitemap, user stories, wireframes, workshops, prototypes, testing, fine specification for development.